A brand that starts with a story

The name Camellia comes from the flower's words “ideal love” and “perseverance”. We want each piece of jewelry to be like a flower, with its own moment to bloom and a gentle strength behind it.

The inspiration for our first piece of jewelry came from a real conversation - a friend wanted to give her best friend a birthday gift, and she said, “I don't want to give her just a pretty thing, I want her to wear it and be reminded of the time we've spent together. This quote was the starting point for us to create meaningful jewelry for best friend.

Camellia Mother of Pearl Necklace - a customized piece of jewelry with a story to tell for the most important person in the world.

Why did we choose to do the first shoot in the garden?

We believe that a story needs a space to be told, and the garden is the closest place to our brand language. In the gentle French garden, the sunlight poured through the leaves and onto the petals of the flowers, and we finished the first shoot. It was not just a set of images, but also a cohesion of imagery - nature, romance, freedom and elegance.

The 3mm Pearl Chain Necklace, which was born during the shoot, is the starting point of Camellia's elegant spirit.

Each photo says: this is not an ordinary piece of jewelry, but a piece of jewelry with meaningful messages. We chose to use a soft color palette and natural light, with pale gold, nude pink and pearls, to create an unobtrusive, but always moving atmosphere. This shoot became the visual language of our brand and defined the first image of Camellia.

What do you care about most when choosing a piece of jewelry?

For Camellia, it's not the size or the value of a piece of jewelry, but what it represents. Is it a testament to friendship? A promise of love? Or is it an encouragement to oneself?
We believe that if a piece of jewelry has meaning, it is unique.

What's the most memorable piece of jewelry you've ever owned?

A customer told us that she gave herself a dried flower ring to celebrate her graduation for the first time in her life. A bride asked us to create a rose for her wedding bouquet that would last forever on her hand. These are the stories of Camellia's most precious treasures - sentimental jewelry gifts. You can also use the La Belle Époque collection to reward your own growth every time.

It's not just jewelry, it's an emotional symbol of your life

Our customized jewelry designs allow each customer to give their jewelry a meaning in their own way. Whether it's a message for your mother or a flower for your wife, every detail can be customized - that's why we created custom meaningful jewelry in the first place. For some, it's meaningful jewelry for mom; for others, it's meaningful friendship jewelry; but for us, what they all have in common is that they are all about love and memories.

Want to design a piece of jewelry with your own story? Take a look at our customization process here and we will discuss with you step by step about colors, flowers and emotions.

Camellia's story has just begun!

From that garden shoot, every piece of Camellia's jewelry is not just a combination of design and material, but an extension of your story. We hope that when you wear these jewels, you don't just think “it looks good”, but feel that “it understands you”.
In the future, we'll be sharing more of our customers stories, inspirational designs, and how we use floral language, color, and emotion to create. If you have a story to tell, or want to give someone a meaningful gift - we hope you'll think of Camellia.